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ADIMIZE

Dumpster rental marketing

Dumpster rental marketing that books rentals, not just clicks

Adimize runs Google Ads, builds websites and does AI-Search SEO for dumpster rental companies. Ads Management is $1,495/mo, AI-Search SEO is $1,295/mo, and a Pro website is $550 setup + $200/mo. Justin owns Grizzly Junk Pros, a junk removal and dumpster rental company covering 140+ service areas with 16,000+ customers, and every one of these systems ran there first.

What we do

Four services. Run separately or together.

Google Ads

Dumpster clicks cost less than junk removal clicks, but they convert less too, so the work is in the funnel, not just the bid. We track every call and form, cut the searches for bags, storage pods and truck rentals, and put the budget where rentals actually book. $1,495/mo covers up to $7,500/mo in ad spend per platform, with a 90-day minimum.

Google Ads management →

Websites

Dumpster customers want to know which size fits the job and when you can drop it, without calling three times. We build each site by hand around your sizes and service area, with call and form tracking wired in. Pro is $550 setup + $200/mo on a 12-month term, and the site is yours at the end of it.

Websites for home service businesses →

AI-Search SEO

When someone asks Google or ChatGPT for a dumpster in their town, you want your company in the answer. AI-Search SEO builds the pages, reviews and listings that get you there, with full Google Business Profile management included. $1,295/mo, 6-month minimum, on sites we build.

AI-Search SEO →

Google Business Profile

Your profile is where a lot of rental calls start. We handle posts, reviews, photos and tracking. It's included with AI-Search SEO, a $385/mo add-on for ads clients, or a $499 one-time Foundation Sprint.

Google Business Profile management →

Benchmarks

From our own numbers

From the junk removal and dumpster rental accounts we analyzed for our benchmarks. Each figure links to the page it comes from.

$52

The median dumpster rental Google Search lead. Most run about $45 to $55.

Source: Cost per lead →

$5.93 vs $7.59

Median cost per click, dumpster searches vs junk removal, in accounts that sell both. Dumpster clicks were cheaper in 15 of 18 accounts.

Source: Dumpster rental vs junk removal →

0.68×

Dumpster clicks convert about 32% less than junk removal clicks in the same accounts.

Source: Dumpster rental vs junk removal →

7.0% vs 5.2%

Median click-through rate on dumpster rental ads vs junk removal ads.

Source: Dumpster rental vs junk removal →

About 7%

Of search-term budget in dumpster-focused accounts goes to searches that were never going to book, vs about 18% for junk-focused accounts.

Source: Wrong calls →

About $1,500

A month on Google Search for the typical junk removal or dumpster rental account, whose ads still show for only about a quarter of the searches they qualify for.

Source: Monthly budget →

All benchmarks →

Case studies · 10

Results from companies like yours

  • Ads
  • SEO

−89%

Google Ads spend, same season, year over year

Grizzly Junk Pros

Stamford, CT · Junk Removal & Dumpster Rental

-89% ad spend. +29% organic clicks. +127% impressions.

Read the Grizzly Junk Pros case study
  • Ads

15 → 54

phone leads from Google, September vs September

BullDawgs Junk Removal

Menifee, CA · Junk Removal & Dumpster Rental

Phone leads from Google: 15 → 54, September vs September. Cost per phone lead $125 → $86, with spend shown in full.

Read the BullDawgs case study
  • Ads

312

calls from ads in eight months, about $27 each

C&M Carting Solutions

Litchfield County, CT · Dumpster Rental

312 calls from ads in eight months, about $27 each. 196 qualified calls at about $42. $8,307 in ad spend, shown in full.

Read the C&M Carting Solutions case study
  • Ads

123

leads on a $500/month budget

4M Rentals

Portland, TN · Dumpster & Porta John Rentals

123 leads on a $500/month budget.

Read the 4M Rentals case study
  • Website
  • SEO

+33%

calls from Google, year over year

Marshall Hauling

Marshall, MI · Dumpster Rental & Junk Removal

More calls from Google, year after year.

Read the numbers
  • Website
  • SEO

2×

calls from Google, October vs October

Hawaii Island Waste

Hilo, HI · Junk Removal & Dumpster Rental

Twice the calls from Google, October vs October.

Read the numbers
  • Ads
  • Website
  • SEO

18

organic visits a month, on a $3,500-a-month SEO program

Javi’s Dumpster Services

Orlando, FL · Dumpster Rental

$67,557 in Google Ads, 62 campaigns, and a homepage that took 25 seconds to load. What we found, what we built, and the first weeks.

Read the Javi’s case study
  • Ads

Sold out

all summer

Drop N’ Go Haulers

Tyngsborough, MA · Dumpster Rental, Junk Removal & Demolition

Sold out all summer.

Read the Drop N’ Go case study
  • Ads

$436 → $75

cost per lead, his last DIY quarter vs our best

The Junk Lord Junk Removal & Hauling

York, PA · Junk Removal & Dumpster Rentals

From $436 a lead to $75.

Read the Junk Lord case study
  • Ads

21,147

leads at $27.82

Texas Junkers

Houston, TX · Junk Removal & Dumpster Rentals

21,147 leads at $27.82.

Read the Texas Junkers case study

All case studies →

FAQ

Questions owners ask first

How much does dumpster rental marketing cost?
Every price is public. Ads Management is $1,495/mo and covers up to $7,500/mo in ad spend per platform; only spend above that adds 20%. AI-Search SEO is $1,295/mo with full Google Business Profile management included. A Pro website is $550 setup + $200/mo.
How fast do Google Ads start working?
Ads have a 90-day minimum because that's how long Google needs to gather enough conversion data for the optimization to compound. After that it's month-to-month.
How long does SEO take?
AI-Search SEO has a 6-month minimum. Visibility in Google and AI answers builds page by page, and SEO needs six months to compound. After that it’s month-to-month.
Do I keep my ad account, Google Business Profile and domain?
Yes. Your Google Ads account, your conversion history, your Google Business Profile and your site content are yours from day one, and if you leave, you take everything. Your domain stays yours. A website we build is yours outright at the end of the 12-month term.
Is there a minimum term?
Minimum terms, then month-to-month. Ads: 90 days. AI-Search SEO: 6 months. Websites: a 12-month ownership term. After the minimum, cancel anytime, with no fees and no exit clauses.
Will you get on a call?
No. Everything runs async, in writing: onboarding, weekly updates, monthly reports, strategy reviews. It’s documented forever, and you can read it between jobs.

Tell us about your company.

Pick your service, or tell us about your business if you’re not sure. Justin reads every submission personally and replies inside 24 hours.