Free tool · From our 2026 call study
What do your missed calls cost?
In our study, 18% of calls from Google Ads went unanswered, about $128 in clicks per missed call. Put in your own numbers to see the ad spend and the jobs you’re likely losing.
- Ad spend on missed calls, per month
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- Ad spend on missed calls, per year
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- Missed calls per month
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- Jobs likely lost per month
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- Revenue at risk, per month
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- Revenue at risk, per year
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The formula
Ad spend on missed calls = monthly spend × share missed (× 12 for the year).
Missed calls = ad calls × share missed.
Jobs likely lost = missed calls × (1 − 3/66) × booking share. In our study, only 3 of 66 callers who couldn’t get through reached the company on a later call. From our 2026 call study.
Revenue at risk = jobs likely lost × average ticket (× 12 for the year). Dollars are rounded to the nearest dollar.
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More from this study
Where the numbers come from.
- How many calls do junk removal companies miss?
- Should junk removal companies give prices over the phone?
- What does a booked junk removal job cost from Google Ads?
- Why does Google Ads show more conversions than you have leads?
- Is hot tub removal worth advertising?
- Why do junk removal customers turn down your quote?
- Do junk removal customers expect same-day service?
- Should junk removal ads run on weekends?
- Why do your Google Ads bring leads from outside your service area?
- Who owns your call tracking numbers when you leave your agency?
- Junk removal marketing statistics (2026)
- Cost-per-booked-job calculator
- The full study: 321 junk removal sales calls