The Moat
You run trucks. The machine runs marketing.
It's 7pm and you're still in the cab, answering quote requests between drop-offs. You didn't start this business to become its marketing department. The Moat is every system that fills the schedule — ads, AI search, the front desk, the site — built and run for you as one machine, by one team.
The problem
The jobs you lose never show up on a report.
The calls you never saw
You were on a job. The phone rang twice and stopped. Whoever that was, they didn't leave a voicemail — they called the next name on the list.
The quotes that ghosted
You sent the number at 9pm because that's when you finally sat down. By then they'd been quoted twice by companies that answered at 2pm.
Invisible where people now look
People ask ChatGPT and Google AI who to hire. If those systems have never read anything about your company, the answer they give is someone else.
None of these are effort problems. You’re already working the hours. They’re system problems — and systems are buildable.
Who's building it
Built where the trucks are real.
Every system in the Moat was built inside Grizzly Junk Pros — the home service company Justin Hubbard built from zero to $2M+ in annual revenue and still owns. We still spend on ads ourselves. We still test AI-search citations, conversion paths, and website behavior under the same pressure our clients are under.
Clients don’t fund our learning curve. They benefit from it.
“Our sales have doubled — which is pretty remarkable, considering I've only been working with him maybe five months.”
Clarks Junk Removal
“If you guys are on the fence about starting any type of marketing or Google ads, these are your people. I've seen instant results and return on my investment.”
Strongsons Junk Removal
The plan
Three steps. No meetings.
After you subscribe
Check out via Stripe
Your account is created instantly. The price you clicked is the price you pay.
One form. Ten minutes.
Checkout drops you straight into onboarding — everything we need to build, no call required. Not now, not ever.
Work starts this week
Everything runs async, in writing, on your schedule. Monthly written reports keep the receipts.
The receipt
One flat price for the whole machine.
Four systems, one team, one report. The coordination we save is priced back to you — the receipt shows exactly where.
The receipt
Check our math against this page
- Paid Ads Management
- $1,495/mo
- AI-Search SEO (GBP included)
- $1,295/mo
- Hobson — The Desk
- $297/mo
- Website build + hosting
- $200/mo
- Piece by piece
- $3,287/mo
Hobson training$750Site setup$550- Moat savings
- −$537/mo
- Setups waived
- −$1,300
You pay
$2,750/mo
6-month term · then month-to-month
Build the Moat — $2,750/moSite runs on the standard 12-month ownership term — you own it at the end. Everything async. No calls, ever.
First-year savings: $7,744 · Every number above is on this page
- Everything in all four services — full scope, nothing trimmed
- New site build, or runs on your existing Adimize-built site
- Hobson’s first assignment: your old customer list, reactivated in setup week
- Quarterly written operator review from Justin — Moat clients only
- Both books included: Beyond Breaking Even + The Science of Scaling
- Front of the onboarding queue
Not ready for the whole machine?
Read the Grizzly AI-search case study to see the work first, or start with the $499 AI-Visibility Sprint — one-time, any platform, credited if you go monthly.
The honest version of what’s at stake.
Nothing dramatic happens if you don’t build this. The trucks still roll tomorrow. But the quote calls keep landing in the cab at 7pm, the follow-ups keep going out whenever you finally sit down, and the operators in your market who did build the system keep compounding while you keep grinding. The gap doesn’t close on its own — that’s the only stake, and it’s real enough.