How many calls come from a junk removal Google Business Profile compared with Google Ads?
Where ad call tracking works, about as many: profile call taps were about half of all call-type contacts in 6 businesses running both, roughly one profile call tap for every tracked call from Google Ads. Counting ad form leads too, the profile was about 38% of contacts.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 6 businesses with a Business Profile and Google Ads in the same months, Oct 2025 - Sep 2026
Profile calls vs ad calls, same business, same months
| Per business, per month | Median | Middle half |
|---|---|---|
| Profile call taps | 19.7 | 14.9-23.0 |
| Ad calls (Search calls + Local Services phone leads) | 19.0 | 13.4-33.8 |
| Profile share of call-type contacts | 50% | 49%-52% |
| Profile share of all ad leads incl. forms | 38% | 28%-44% |
Why tracking decides the answer
Businesses with broken ad call tracking look like their profile brings almost all of their calls. That's a tracking gap, not a real split: fix call tracking before comparing channels.
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