Capture Intent
Digital Ads built for service businesses.
Focused on readiness, not pure volume.
Paid AdsAdimize — The Anti-Agency
You don't have a marketing problem. You have a clarity problem.
Adimize is built for service business owners burned by agencies or DIYing it and losing money. We scaled our own home service company past $2M before we built this — so we know what actually works because we did it.
We’re not an agency chasing feel-good tactics. We’re operators who learned marketing because it was required to grow — and now help others do the same.
From operators who actually use us
“He really is in the game. He really does make money and he's for real about it.”
— Tony Nava, Founder, Texas Junkers“He's one of us. He's doing it every day.”
— Leo Falardeau, Owner, Drop N Go HaulersDoes AI know your business exists?
Checked across ChatGPT, Google AI Overviews, and Perplexity.
Most service business owners don't have a marketing problem.
They have a clarity problem.
If you’ve tried marketing before, this probably sounds familiar:
- Ads bring activity, but not always booked jobs
- SEO reports look impressive, but demand feels inconsistent
- Customers see you in multiple places before converting
- Agencies talk dashboards while you think in revenue
That doesn’t mean marketing doesn’t work.
It means service businesses don’t behave like e-commerce funnels — and most marketing is built as if they do.
We didn't learn this from clients.
We learned it by running the business ourselves.
Adimize exists because marketing wasn’t optional for us — it was survival.
Before working with other businesses, we built and scaled our own home service company from zero to over $2M annually.
We ran the ads. We built the websites. We learned what worked, and what just wasted money.
We still operate that business today. We still test strategies with our own dollars first.
Only after proving systems in the field did we begin helping other service businesses implement them.
I built Grizzly from zero while living in Stamford, Connecticut. Today I live in Tampa, Florida. The business still operates — without me in the day-to-day — from two HQs in Stamford and West Haven, executed by a team of pros following the systems we built.
That’s not luck. That’s infrastructure.
That’s the difference.
Grizzly Junk Pros — Stamford & West Haven, CTGrizzly Junk Pros is not a case study we “managed.”
It’s the business where these systems were built.
Every opinion you’ll see here was formed by:
- Managing payroll
- Navigating slow seasons
- Adjusting demand in real markets
- Watching what actually drives booked work
That experience shapes how we think, how we advise, and how we execute.
- 16,000+ customers
- 6,000+ jobs/year
- 140+ service areas
Your last agency saw one screen. We see all of them.
Most agencies log into your ad account and stop there. We connect your Google Ads, Search Console, Bing, Clarity, Google Analytics, Google Business Profile and your website — and, where it's set up, your call tracking and booked jobs — into one workspace. AI digs through all of it at once. Justin makes the calls.
Ads teach SEO
- We see:
- the exact words customers type before they call, and which ones turn into jobs.
- We do:
- build pages that rank for those words.
- It improves:
- you stop paying for clicks you could own.
Our own business: Grizzly Junk Pros — We used search demand from its own Google Ads account to find Connecticut towns where people look for junk removal but it had no page, then built pages for those towns.
AI does the digging. An operator makes the decisions.
Marketing works best when it's treated like infrastructure — not campaigns.
We don't sell disconnected services. We build demand engines in a three-part system. Each part supports the others. Missing one weakens the system.
Earn Visibility
AI-Search SEO that aligns your business with how people (and AI systems) now find and recommend services.
AI-Search SEOConvert Decisively
Websites designed to remove friction and turn interest into action — not impress designers.
WebsitesWe don't guarantee results.
We guarantee everything else.
No one can guarantee outcomes in a real service business — and anyone who claims they can isn’t being honest.
What we do guarantee:
- Strategy tested in our own business first
- Disciplined execution
- Clear communication
- Transparency around what’s working and what’s not
- Continuous refinement
Our role is to control everything within our control, so your business has the best possible chance to win.
Burned by an old agency?
After leaving their old agency
“At the end of 2024, we were abandoned by our previous ad suppliers, who had built our ads inside of their own account, leaving our five-year-old business with no Google Ads history.”
“But ultimately, at the end of the year now, we've achieved five times return on ad spend throughout the majority of the year, which is really where we want to be on acquiring Google Ads customers.”
Owner, Camo Crew Responsible Junk Removal
These aren't packages.
They're entry points into the system — at different levels of involvement.
Core growth services · Infrastructure & execution
AI-Search SEO
Visibility for a zero-click, AI-driven search landscape. GBP management included.
$1,295/mo
Digital Advertising (PPC)
Google, Microsoft, Local Services, Meta and ChatGPT ads, built for service intent, not vanity traffic.
$1,495/mo
“Justin's expertise is beyond awesome so if you are struggling with website creation, AI SEO, Google Business Page, Ads give the man a shout!”
Google Business Profile
Included with AI-Search SEO. Add-on for ads clients.
Add-on $295/mo
junkmd.com
Websites
Conversion-focused infrastructure, not design projects.
From $97/mo
- New lead
- Answered
- Qualified
- Booked
Hobson
The AI employee — answers, qualifies, and follows up until they book.
From $297/mo
Operator-level engagement · Strategy & oversight
“Scripture tells us to seek wise counsel, and you can't go wrong by seeking Justin.”
Business Development
Direct, hands-on business development support for service business owners doing $650K+ in annual revenue. Application only.
Real operators. Real businesses. Real results.
Bailey Stewart
Owner, Blue Bin Dumpster
“Being able to work with them, I have cut my ad spend down by about 60%.”
Est. 2024 | $550K+ Annual Revenue | CO
Read the transcript
Just wanted to jump on here and give a quick shout out to Justin and the team over at Adimize. I've been working with them for probably around three or four months now, and they have been an absolute game changer for me. I use a lot of Google Ads for my dumpster rental company. When I first signed up with them (I was pulling up the numbers a little bit ago), I had seriously spent nine grand on Google Ads. And I'm not a large company. I'm very new, probably only six months old. Being able to work with them, I have cut my ad spend down by about 60%. I think I'm spending about $4,500 now. And the conversions themselves are coming in at about half the cost, or maybe even less. So my ad spend itself has been decreased by half, but the effectiveness of my ads has also almost doubled. It's a little bit hard to quantify, but we just had our first significantly profitable month, and a lot of that I really have to attribute to the team at Adimize. Just on ad spend alone, I think they're saving me around four or five grand. And the effectiveness of the ads is bringing in more business than we've seen to date. So it's been absolutely phenomenal results that they've provided. If you're running a dumpster rental company, you're obviously spending a lot on Google Ads, and it's hard for me to imagine a situation where it wouldn't be worth it. They almost automatically pay for themselves. Even if they were to just clean up your existing campaigns, the optimizations alone would pay for themselves. But the new campaign that they created for me is just blowing everything out of the water. So genuinely, I can't think of a situation where it wouldn't be worth it, especially if you're getting a sizable amount of your business from Google Ads. Don't mean to ramble on, but the experience has been phenomenal, and I would highly recommend it. Thanks.
Jeffrey Beasley
Owner, Strongsons Junk Removal
“I've been with them over a couple months now, and I've seen instant results and return on my investment.”
Est. 2019 | $1.1M+ Annual Revenue | CA
Read the transcript
Hey, what's going on guys? Jeff, owner and operator of StrongSons Junk Removal. We are located here in Northern California. I want to jump on here and give a shout out to Justin and team at Adimize. If you guys are on the fence about starting any type of marketing or Google Ads, these are your people. I've always been skeptical of who to go with, and these are your people. The communication has been on point. They are very specific and detail oriented. The results are even better. I've been with them over a couple months now, and I've seen instant results and return on my investment. So I'm very happy, guys. I just want to get on here and share my gratitude. And if you're on the fence or thinking about running some ads, man, you better reach out to them. And yeah, let's go.
Coleman Clark
Owner, Clarks Junk Removal
“As of right now, our sales have doubled, actually, which is pretty remarkable, considering I've only been working with him for maybe five months.”
Est. 2023 | $400K+ Annual Revenue | RI
Read the transcript
Hi, my name's Coleman with Clark's Junk Removal. I just wanted to say a little bit about working with Justin. So far, it's been a great experience. As of right now, our sales have doubled, actually, which is pretty remarkable, considering I've only been working with him for maybe five months. I can't really say enough about him and his team. Their expertise and experience in the field has been invaluable to myself and my company, and I highly recommend working with them. So yeah, contact Justin today. You won't regret it.
“Things that would have took us years to get with our other agency, Justin met that in no time.”
Owner, J&F Junk Removal
117+ home service operators across the country.
Questions operators ask before they sign up.
What does this actually cost?
Ads Management (Google Ads, Microsoft Ads, Local Services Ads, Meta and ChatGPT Ads) starts at $1,495/mo. AI-Search SEO is $1,295/mo with full Google Business Profile management included.
Websites and Hobson the AI employee are priced separately, and the Moat bundles everything at $2,750/mo. Full breakdown — terms and caps included — on the pricing page.
“I don’t guarantee results and I never will because I’m a man with integrity and that would be straight up lying.”
How long until I see results?
Depends on the engine. Paid ads: most operators see meaningful results in the first 90 days. AI-Search SEO compounds slower — meaningful lift over months, not weeks — and keeps building after ads would plateau.
We’d rather build a system that works in month four than fake a win in week two.
What do I actually get?
Depends on the service. AI-Search SEO: pages built and optimized every month, schema, Google Business Profile maintenance, and a monthly report showing where AI systems cite you. Paid Ads Pro: a marketing partner who looks at your business — not just your ad account — and tells you what’s working, what’s broken, and what to do about it.
We don’t manage ads in a vacuum. If your speed-to-lead is slow, we’ll say so. If your website is leaking conversions, we’ll say so. If your pricing is the problem, we’ll say so.
What if it doesn't work?
We don’t guarantee results. Nobody honest does.
We guarantee everything else — communication, transparency, effort, expertise, and that we’ll tell you the truth even when it’s uncomfortable.
If it isn’t working after we’ve done our job right, that’s a signal — not a failure. We’ll tell you what we think the real problem is. Sometimes that’s the ads. Sometimes it isn’t.
Why you over the agency I just fired?
Most marketing agencies have never run the business they’re selling to.
Justin built Grizzly Junk Pros to $2M+ before starting Adimize. Every recommendation on this site has been pressure-tested inside a real service business — not a slide deck.
If you want polished decks and dashboard theater, there are agencies for that. If you want someone who actually understands the operation, that’s the work we do.
If you’ve been burned by ad agencies
“This is the third ad agency that I've gone through, and I have to tell you guys that I'm never changing agencies again.”
— Tanner Hurst, Co-Founder, JT Junk SolutionsLatest from The Haulers' Edge
Stage 3 focus will have the "worse" company winning.
Attention, sales, service. Most operators focus on stage 3 and never realize the two stages before it matter even more.
ChatGPT doesn't search for one phrase. It searches for twelve.
When someone asks ChatGPT a question, it doesn't run one search. It breaks it into a dozen smaller ones.
Two years, my most affluent zones, LTV tracked the whole way. Here's what happened.
Somebody asked me about Valpak this week. I ran it for two years in my most affluent zones, tracking LTV the whole way.
One short form. One real reply.
If what you’ve read here aligns with how you think about your business, the next step is simple.
Start with a short intake so we can understand your situation and point you in the right direction.
There’s no obligation, no pressure, and no pitch — just clarity on whether there’s a fit.
Know what you want? Skip the form — see pricing →
Questions first? Send the form — Justin reads it personally and replies within 24 hours. No sales calls, ever.