ChatGPT just let you claim your business

Originally sent in From the Desk of Justin Hubbard on November 11, 2026.

The short version: As of November 11, 2026, you can claim your business inside ChatGPT through a free dashboard called Business Hub, fix the info it gives people, and see how many people it sends to your website. Claiming doesn't move you up on its own, but it's free, it takes about 10 minutes, and when it launched, most of your competitors hadn't heard of it yet.

On November 10, 2026, OpenAI opened up something called Businesses in ChatGPT. For the first time you can claim your business inside ChatGPT, the same way you claimed your Google Business Profile years ago.

I did it for both my companies the morning after it launched. Here's what it is, why it matters for a home service business, and exactly what to click.

What it actually is

It's a free dashboard called Business Hub (free at launch, anyway). Once you claim your business you can:

• Fix the info ChatGPT gives people about your business
• See how many times ChatGPT mentioned your business in conversations
• See how many people clicked from ChatGPT over to your website

That last part is the big one. Until now there was no way to know if ChatGPT was sending you anybody. You were flying blind. Now you get a number.

OpenAI also rolled out "business agents," a chat that answers customer questions for you. At launch that's only for online and ecommerce businesses in the US, so most of us can't use it yet. Keep an eye on it.

Why you should care

OpenAI says 1.2 billion people use ChatGPT every week. More of your customers are typing "who's the best junk removal company near me" into ChatGPT instead of Google. It answers with a few names. You want to be one of them, and you want the info it hands out to be right.

Right now ChatGPT pulls your info from wherever it can find it. A big chunk of that comes from Yelp since OpenAI signed a deal this summer to use Yelp's reviews and business info in local answers. If your Yelp listing still has an old phone number, guess what ChatGPT is giving out.

When I first wrote this, it was one day old. Most of your competitors hadn't heard of it yet.

How to claim yours (about 10 minutes)

Do it on a computer with your phone next to you and your driver's license handy.

1. Go to chatgpt.com/business-hub and log in with your ChatGPT account. If you don't have one, make one. Use the email you want in charge of your business.
2. Type your business name in the "Search business" bar. If your business shows up (check the address), click it. If it doesn't, click "Create" at the top of the list.
3. Click Get started, then Continue.
4. Pick how to prove it's yours. Business phone is the easiest. They text or call the number on your listing with a 6 digit code. The website option means adding a record to your domain settings, so leave that one to whoever handles your website.
5. Click Done and wait. OpenAI reviews your claim and emails you when they've made a decision.
6. Go back to Business Hub and click Verify on the "Verify your identity with a government-issued ID" box. Have your driver's license ready. You can't edit anything or see your numbers until this is done.
7. Click Edit business info and make it match your Google Business Profile word for word. Same name, phone, website and services.

One gotcha: if the number on your listing is a call tracking number, the text code might never reach your phone. Pick the phone call option instead. It rings through like any other call.

From the field

My junk removal company was already sitting in ChatGPT with a listing I'd never touched. Claiming it took about five minutes. Adimize wasn't in there at all, so I had to create it from scratch. That took more steps: a domain record, a text code, an email code, and a couple questions about delivery and returns that have nothing to do with a service business. (Pick "We don't offer delivery" and "Returns not accepted" and move on.)

My take

Claiming doesn't move you up on its own. OpenAI says straight up that it doesn't guarantee better placement. ChatGPT still decides who to recommend based on what it finds about you across the internet: your website, your reviews, your Google and Yelp listings. But this is the first time you get to correct the record and actually see if it's working. It's free, it takes 10 minutes, and you'll be ahead of almost everybody in your market. Do it today.

— Justin

Related: You can now claim your business in ChatGPT (news) · Does ChatGPT know your business exists? · Why your website isn't showing up in ChatGPT