You can now claim your business in ChatGPT (Nov 2026)
OpenAI opened Business Hub on November 10. You can claim your listing, fix your details and see how often ChatGPT shows you. Claiming does not make it recommend you more.
What changed
On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. In a new Business Hub, owners can claim their business, manage its information and see how people engage with it in ChatGPT.
Insights cover the past 28 days: mentions, website clicks and "discovery topics," the common themes in answers that mentioned you. For a local business, OpenAI counts a mention when ChatGPT shows a result for that location, even if nobody opens the listing.
To claim, you open Business Hub from the ChatGPT sidebar, search for your business and verify with your business phone, business email, a DNS record on your website domain, or Shopify. OpenAI reviews each claim. To publish changes or see insights, you also have to pass an identity check through Persona, which can ask for a government ID and business registration.
Local stores and restaurants can currently claim only an existing U.S. listing, and OpenAI says availability depends on the business’s location and type. If someone else already claimed your listing, there is a "Dispute ownership" option that also runs through Persona.
Business Agents, the chat feature that answers customer questions for a business, are only open to eligible ecommerce and online service businesses in the U.S. for now.
Claiming does not buy you placement. OpenAI says it doesn’t guarantee more visibility or give you control over ChatGPT’s own recommendations, and that advertising doesn’t influence those answers either.
Who it affects
Any local service business that already shows up in ChatGPT answers, whether or not you have done anything about it. Claiming is how you manage the details you give ChatGPT and see whether it’s sending you anyone.
What to do this week
- Open ChatGPT, find Business Hub in the sidebar and search for your business name. If your listing is there, claim it.
- Have your ID and business registration ready for the Persona check. OpenAI says the name, address and any registration or tax number need to match your official records.
- Make your name, address and phone number match everywhere: Google Business Profile, Bing Places, Yelp and your website. OpenAI says ChatGPT may also use other sources when it answers questions about your business.
- Claim Bing Places if you haven’t. OpenAI’s search help lists Microsoft among its search providers.
- Check that your robots.txt allows OAI-SearchBot. OpenAI says sites that block it won’t be shown in ChatGPT search answers.
- If your listing isn’t there yet, keep your other listings clean and check Business Hub again.
Justin’s take
Claim it this week. Early claimants set their details first. Latecomers get disputes: if someone else claims your listing first, the fix is a dispute and an ID check, not a button.
Once you’re in, watch website clicks. Mentions are nice. Clicks and booked jobs are what pay.
— Justin
Sources
- OpenAI, Introducing Businesses in ChatGPT (November 10, 2026)
- OpenAI Help Center, Setting up your business on ChatGPT
- OpenAI Help Center, Searching the web with ChatGPT
- OpenAI, Overview of OpenAI Crawlers
Checked against these sources on November 11, 2026.
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