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Free Google Ads Audit

We’ll show you where your ad money is leaking.

Not a bot report. Justin goes through your Google Ads account by hand, with the same checks we run on the accounts we manage, and emails you what he finds.

Request the audit

Get my Google Ads account audited.

A few fields. Free, and read-only: nothing in your account changes.

What we check

What the audit covers.

The same checks we run on every account we manage.

Waste

  • Search terms you pay for that never turn into leads (DIY, dump, free pickup)
  • Clicks and spend from outside the area you serve
  • Hours of the day and devices that spend and never produce a lead

Tracking

  • What Google counts as a conversion. Map clicks and button taps often count as leads.
  • Leads counted twice, which teaches Google to bid on the wrong thing
  • Calls from your ads: answered, missed, and how long they lasted (when call reporting is on)

Reach

  • How often you show up, and how often you lose the auction to budget or ad rank
  • Quality Score on the keywords that cost you the most

The fix list

  • What to fix first, in order, in plain English

How it works

Three steps.

  1. 1

    Request it

    A few fields below. Add your Google Ads account ID if you have it handy. If not, we will help you find it.

  2. 2

    Add us as a read-only user

    We email you the one-minute steps: in Google Ads, Admin, then Access and security, add our email with the access level Read only. Read only means we can look, not change anything. Remove us any time.

  3. 3

    Get the findings

    Justin emails you where the money is leaking, why, and what to fix first.

Want to see how your numbers compare first? Read the cost-per-lead benchmarks