News

What changed, and what to do about it.

Short, sourced updates on Google, ChatGPT, ads and listings for home service owners. Each one links the original source.

November 11, 2026
You can now claim your business in ChatGPT (Nov 2026)
OpenAI opened Business Hub on November 10. You can claim your listing, fix your details and see how often ChatGPT shows you. Claiming does not make it recommend you more.
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November 11, 2026
ChatGPT ads are open to local service businesses
Local services are one of the categories OpenAI allows in ChatGPT ads, and sign-up is self-serve at ads.openai.com (OpenAI reviews advertisers). Be early, but judge it on booked jobs.
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November 11, 2026
Which listings does ChatGPT use for local businesses?
OpenAI won’t name every listing source. Yelp has confirmed an agreement with OpenAI, and in one large study Yelp showed up in 80% of ChatGPT’s local answers.
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From the newsletter

Earlier news, covered in the newsletter.

Google just put a “book” button inside AI ModeNovember 8, 2026
Google's September 2026 spam update: what it means for service businessesOctober 18, 2026
ChatGPT killed its browser and moved into yoursOctober 11, 2026
Thumbtack put you in Google's AI. Read the fine print.October 5, 2026

From the Desk of Justin Hubbard

One move a week, every Sunday.

Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.