Notes from inside a real service business.
Short, useful, written from inside a $2M home service company I run from 1,200 miles away.
The Haulers' Edge — one move a week, every Sunday. Read by 2,000+ service business owners.
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AI Search & SEO16 min read
Zero-Click Search Is Killing Your Traffic. Here's How Home Service Operators Win Anyway.
More than 60% of Google searches end without a click. Here's the new playbook for home service operators in an AI-driven search world.
Read postGoogle Ads20 min read
Stop Tweaking Your Google Ads Every Day. Here's What Home Service Operators Should Do Instead.
Most home service operators kill their own Google Ads by over-tweaking. Here's the field-tested playbook for campaigns that actually print money.
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The Haulers' Edge
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.