From the desk of Justin Hubbard
Notes from inside a real service business.
Short, useful, written from inside a $2M home service company. No listicles. No thought-leadership theater.
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AI Search & SEO15 min read
Zero-Click Search Is Killing Your Traffic. Here's How Home Service Operators Win Anyway.
More than 60% of Google searches end without a click. Here's the new playbook for home service operators in an AI-driven search world.
Read postGoogle Ads20 min read
Stop Tweaking Your Google Ads Every Day. Here's What Home Service Operators Should Do Instead.
Most home service operators kill their own Google Ads by over-tweaking. Here's the field-tested playbook for campaigns that actually print money.
Read postAll Writing
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Boring Business Bulletin
Operator-grade marketing notes.
Short, useful, written from inside a service business. No theater.