Paid Ads
We run paid ads for service businesses across Google, ChatGPT, Bing, and Meta — built to support real operations, not inflate dashboards.
They capture it.
Paid ads work best when they’re treated like a business lever, not a lottery ticket.
Real operators, real efficiency
“They just automatically pay for themselves.”
Blue Bin Dumpster
60% lower ad spend · 2× conversion rate.
“At the end of the year, we’ve achieved five times return on ad spend.”
Camo Crew Responsible Junk Removal
5× ROAS in year one.
Anti-agency
Most people think paid ads are about getting more traffic.
They’re not.
They work when they show up at the exact moment someone is ready — comparing options, solving a problem, or making a decision.
The platforms we run
We run the ones that match real intent for service businesses. Google leads, but every channel below earns its place — not by hype, by behavior.
The foundation for most service businesses — because when someone needs a service, they search.
“junk removal near me” · “dumpster rental today” · “emergency HVAC repair”
These aren’t browsing searches. They’re booking searches. Google Ads is where most of our clients’ spend lives, by design.
OpenAI opened paid placements inside ChatGPT — and we run them.
For now this is a beta channel:
We test inside Grizzly before deploying for clients. If your industry qualifies and the intent aligns, we layer it in. Start Here to find out.
Often mirrors Google intent — especially in older demographics, desktop-heavy markets, and certain local areas.
When it makes sense, Bing extends demand capture efficiently at lower CPCs than Google.
Meta is notdemand capture. It’s reinforcement.
We use it for local awareness, retargeting, and trust reinforcement. Best paired with Google — not used as a replacement.
How we run paid ads
Most agencies optimize for:
We optimize for:
More leads don’t help if phones aren’t answered, follow-up is slow, or margins get squeezed. Paid ads should amplify a working business — not expose weak processes.
Paid ads only work inside a system
If Sales or Service is broken, ads get blamed.
That’s why we make sure:
Ads don’t close jobs. Businesses do.
Services that support this phase
“We’re spending just about the same amount each month on Google Ads, and we’re generating twice the amount of leads, if not more.”
The Junk Lord Junk Removal
Same spend · 2× leads.
The operator reality check
Most operators eventually don’t.
Yes, you can learn paid advertising. I did.
And I learned it the hard way — late nights, wasted ad spend, and years keeping up with platforms that never stop changing.
What most operators eventually realize is that paid ads are a full-time discipline.
Every hour spent managing platforms is an hour not spent:
It’s the same reason you don’t run your own accounting or file complex taxes yourself. You could — but the opportunity cost is massive, and the margin for error is real.
Delegation isn’t about capability. It’s about focus.
“Trying to save a little money here and there, but honestly, in the long run, I was losing a lot of money not knowing exactly how to go about running Google Ads.”
“We’ve tripled our profits ever since we started working with Justin and his team.”
Lonestar Junk Removal & Dumpster Rental
First-time paid ads
“We never really paid for ads. This year we went all in.”
The Haul Team · Austin, TX
5–6 months in · operator-grade onboarding
What we pay attention to (and what we don't)
We pay attention to:
We don’t obsess over:
Paid ads aren’t about winning platforms. They’re about supporting the business.
Who this works best for
Strong fit
Not a fit
How to get started
It's choosing how paid ads should fit into your business.
$297/mo
Best for: Operators starting with under $1,000/mo in ad spend
$750/mo
+ 20% of ad spend
Best for: Established service businesses, marketing-partner relationship
Ad spend percentage invoiced monthly via Stripe based on actual spend.