Paid Ads
They capture it.
Your schedule fills with booked jobs from people searching right now — on Google, ChatGPT, Bing, and Meta — for one monthly management price.
Platforms we manage: Google Ads, Microsoft Ads (Bing), Local Services Ads, Meta and ChatGPT Ads.
Anti-agency
Most people think paid ads are about getting more traffic.
They’re not.
They work when they show up at the exact moment someone is ready — comparing options, solving a problem, or making a decision.
The platforms we run
We run the ones that match real intent for service businesses. Google leads, but every channel below earns its place — not by hype, by behavior.
The foundation for most service businesses — because when someone needs a service, they search.
“junk removal near me” · “dumpster rental today” · “emergency HVAC repair”
These aren’t browsing searches. They’re booking searches. Google Ads is where most of our clients’ spend lives, by design.
Often mirrors Google intent — especially in older demographics, desktop-heavy markets, and certain local areas.
When it makes sense, Bing extends demand capture efficiently at lower CPCs than Google.
Local Services Ads — the Google Guaranteed listings at the very top of the page. We manage the budget, job types, service areas and lead disputes.
Meta is notdemand capture. It’s reinforcement.
We use it for local awareness, retargeting, and trust reinforcement. Best paired with Google — not used as a replacement.
Your customers are already asking ChatGPT who to hire. ChatGPT Ads put a clearly labeled sponsored listing under the answer, matched to what the person is actually asking about, not to a keyword list. It doesn’t change what ChatGPT says. It puts you right next to it. We run it the same way we run Google Ads: tied to your tracking, measured against real calls and booked jobs, and managed from the same workspace.
How we run paid ads
Most agencies optimize for:
We optimize for:
More leads don’t help if phones aren’t answered, follow-up is slow, or margins get squeezed. Paid ads should amplify a working business — not expose weak processes.
Paid ads only work inside a system
If Sales or Service is broken, ads get blamed.
That’s why we make sure:
When we read 321 junk removal sales calls, 18% of the ad calls went unanswered and most of the money leaked on the phone, not in the ads. Read the call study.
Ads don’t close jobs. Businesses do.
Services that support this phase
The operator reality check
Most operators eventually don’t.
Yes, you can learn paid advertising. I did.
And I learned it the hard way — late nights, wasted ad spend, and years keeping up with platforms that never stop changing.
What most operators eventually realize is that paid ads are a full-time discipline.
Every hour spent managing platforms is an hour not spent:
It’s the same reason you don’t run your own accounting or file complex taxes yourself. You could — but the opportunity cost is massive, and the margin for error is real.
Delegation isn’t about capability. It’s about focus.
“When I first started, I started running my own Google Ads, trying to do everything on my own, trying to save a little money here and there. But honestly, in the long run, I was losing a lot of money not knowing exactly how to go about running Google Ads, watching YouTube videos on how to do this, how to do that.”
“Not having to worry about that side of the business, trying to run leads and answer the phone and do the jobs, takes a lot of pressure off of you.”
Owner, Lonestar Junk Removal & Dumpster Rental
From lead sites to Google
“Before, it was Thumbtack and Angi, but on Google, people are really looking for the services.”
Owner, Prograde Cleanups
What we pay attention to (and what we don't)
We pay attention to:
We don’t obsess over:
Paid ads aren’t about winning platforms. They’re about supporting the business.
“the reports we were getting was counting repeat clients as conversions”
Ricardo Diaz
Legacy Junk Removal
Inflated reports count repeat customers as new leads. Strip them out and you see what the ads actually bought.
12×
a $19,485 job against the campaign’s $1,613 spend
Austin, TX · Junk Removal & Demolition
One demolition job: $19,485 (client-reported). The campaign that found it spent $1,613 all quarter.
4.6 → 91.7
calls a month from his Google ads
Tucson, AZ · Junk Removal
4.6 → 91.7 calls a month from his Google ads. Cost per call $124 → $29, on spend that rose from $573 to $2,696 a month — shown in full.
$568 → $116
cost per lead, the prior agency’s quarter vs our latest
Long Beach, CA · Junk Removal, Cleanouts & Light Demolition
From $568 a lead to $116.
Who this works best for
Strong fit
Not a fit
Operator proof · paid ads
Victor Desbaillets
Owner, Junk Limo
Tulsa, OK
Hey, this is Victor with Junk Limo here in Tulsa, Oklahoma. I just wanted to give a huge shout out to Justin and Adimize. We've been working with them for about three months now, and it's been exponential growth ever since. Adimize and Justin, they do our, they do our SEO, they do our websites, and they do our ads as well. And it's been going fantastically well on every side. I mean, we get booked up all the time from our website being told that it's the most professional around. We get found on, on organic searches, we get found on AI with the SEO, and, and our ad spend is, is really great compared to the leads that we're getting. We keep getting leads all the time, and we're booked up on a daily basis now, so it's, it's really fantastic. And yeah, Justin has been really easy to work with. He's really communicative. He's been helping us out with, you know, very deep insights about ads in general, and on top of that, helping us out with just our business in general with junk removal. Thanks for this experience. So yeah, we're super happy to work with Adimize. It's been really high growth ever since, and I can't recommend it enough. So yeah.
“our ad spend is, is really great compared to the leads that we're getting. We keep getting leads all the time, and we're booked up on a daily basis now”
“Justin has been really easy to work with. He's really communicative. He's been helping us out with, you know, very deep insights about ads in general”
Owner, Junk Limo
Operator proof · paid ads
Tanner Hurst
Co-Founder, JT Junk Solutions
If you're tired of wasting money on ads that don't work, this video is for you. I've been working with Justin and his team over at Adimize for over four months now. This is the third ad agency that I've gone through, and I have to tell you guys that I'm never changing agencies again. After four months, I can say now we have been consistently doing four to six x return on our ad spend. But what I love most is I have a dedicated team member that handles my account, I get updates every month, and I can message her anytime I need any changes. So if you're on the fence about working with Justin and his team, let me put this to rest. This is the best company you could choose to run your ads. Point blank, period.
“After four months, I can say now we have been consistently doing four to six x return on our ad spend.”
Co-Founder, JT Junk Solutions
Operator proof · paid ads
Andrew Crum
Owner, Camo Crew Responsible Junk Removal
Hey, it's Andrew with Camo Crew Responsible Junk Removal, and we've partnered with Adimize to provide our Google Ads since the beginning of 2025. At the end of 2024, we were abandoned by our previous ad suppliers, who had built our ads inside of their own account, leaving our five-year-old business with no Google Ads history. Early in 2025, we had to start brand new campaigns and get Google to figure out who we were again. But ultimately, at the end of the year now, we've achieved five times return on ad spend throughout the majority of the year, which is really where we want to be on acquiring Google Ads customers. Melissa and the team have been very good to work with. They've offered suggestions on new campaigns, or on adapting the campaigns that we have to fit the season or the competitors that are in our area. So if you're looking for a Google Ads provider that will be responsive and that wants to provide a return on ad spend for you, check out Adimize. Particularly, ask for Melissa. She's been a great partner to work with, and we look forward to continuing to work with them in 2026.
“They've offered suggestions on new campaigns, or on adapting the campaigns that we have to fit the season or the competitors that are in our area.”
Owner, Camo Crew Responsible Junk Removal
Operator proof · paid ads
William Arn
Owner, Junk Lord Junk Removal and Hauling
Hey, my name is William. I own and operate a business called Junk Lord Junk Removal and Hauling. I reached out to Justin and his team just a couple months ago to run and manage my Google Ads, as well as provide consulting services. And they are fantastic. Justin knows a tremendous amount about this industry and can help you out wherever you need it. And the Google Ads perform fantastically now. We're spending just about the same amount each month on Google Ads spend, and we're generating twice the amount of leads, if not more, per month, because of him and his team. So I definitely recommend you guys reach out to Justin and his team. They do a fantastic job. You definitely will not regret it.
“Justin knows a tremendous amount about this industry and can help you out wherever you need it.”
“The Google Ads perform fantastically now.”
Owner, Junk Lord Junk Removal and Hauling
Operator proof · paid ads
Bailey Stewart
Owner, Blue Bin Dumpster
Est. 2024 | $550K+ Annual Revenue | CO
Just wanted to jump on here and give a quick shout out to Justin and the team over at Adimize. I've been working with them for probably around three or four months now, and they have been an absolute game changer for me. I use a lot of Google Ads for my dumpster rental company. When I first signed up with them (I was pulling up the numbers a little bit ago), I had seriously spent nine grand on Google Ads. And I'm not a large company. I'm very new, probably only six months old. Being able to work with them, I have cut my ad spend down by about 60%. I think I'm spending about $4,500 now. And the conversions themselves are coming in at about half the cost, or maybe even less. So my ad spend itself has been decreased by half, but the effectiveness of my ads has also almost doubled. It's a little bit hard to quantify, but we just had our first significantly profitable month, and a lot of that I really have to attribute to the team at Adimize. Just on ad spend alone, I think they're saving me around four or five grand. And the effectiveness of the ads is bringing in more business than we've seen to date. So it's been absolutely phenomenal results that they've provided. If you're running a dumpster rental company, you're obviously spending a lot on Google Ads, and it's hard for me to imagine a situation where it wouldn't be worth it. They almost automatically pay for themselves. Even if they were to just clean up your existing campaigns, the optimizations alone would pay for themselves. But the new campaign that they created for me is just blowing everything out of the water. So genuinely, I can't think of a situation where it wouldn't be worth it, especially if you're getting a sizable amount of your business from Google Ads. Don't mean to ramble on, but the experience has been phenomenal, and I would highly recommend it. Thanks.
“My ad spend itself has been decreased by half, but the effectiveness of my ads has also almost doubled.”
Owner, Blue Bin Dumpster
Operator proof · paid ads
Beth Brass
Founder, The Calm Home Company
Cleveland, OH
Hi, this is Beth. I'm the founder of The Calm Home Company based in Cleveland, Ohio. As a service business that is not exactly junk hauling, not exactly organization, and not exactly cleaning, I was really struggling to find good return on ad spend and find clients that are actually my clients. I found Adimize through, I think, some sort of blog post or maybe even AI, and I'm really glad that I did. Justin and I have a really good email relationship. He's extremely quick to get back to me, and he will answer any and all of my questions that I have. His team is wonderful with Google Ads, and it even handled a miscommunication about my monthly budget with grace. So yeah, if you're thinking about it, don't hesitate. Justin and his team are great.
“As a service business that is not exactly junk hauling, not exactly organization, and not exactly cleaning, I was really struggling to find good return on ad spend and find clients that are actually my clients.”
“His team is wonderful with Google Ads”
Founder, The Calm Home Company
How to get started
It's choosing how paid ads should fit into your business.
“It's great to discuss things I know you'll understand — not the same thing as talking to agency/ads people.”
Google Ads, Microsoft Ads, Local Services Ads, Meta and ChatGPT Ads, run daily by the operator who runs his own.
$1,495/mo
Covers up to $7,500/mo in ad spend per platform · 20% of spend above that
90-day min · then month-to-month
Best for: Home service operators who want ads run like the owner is watching
Your ad accounts, your data — always. Ad spend billed by each platform directly to you, at cost.
Running it yourself? We audit, rebuild, and hand it back.
$795 one-time
One-time · no subscription
Best for: Operators with a running account that isn’t producing
Built for operators who want to run their own ads — properly.
The terms, plainly: 90-day min · then month-to-month. Covers up to $7,500/mo in ad spend per platform · 20% of spend above that