Statistics · Junk removal · 2026
Junk removal marketing statistics (2026): from 321 real sales calls
By Justin Hubbard, founder of AdimizePublished Last updated
Every number below comes from a 2026 Adimize study of 321 recorded junk removal sales calls for one owner-operated company in Southern California, late March to the end of September 2026.
Missed calls
- In a 2026 Adimize study of 321 recorded junk removal sales calls, nearly 1 in 5 calls from Google Ads (18%) went unanswered. Source: the call study · explained
- Only 3 of 66 callers who couldn’t get through the first time reached the company on a later call. Source: the call study · explained
- Unanswered ad calls cost about $7,700 in clicks over six months, about $128 per missed call. Source: the call study · explained
Pricing on the phone
- 52% of answered job inquiries ended with no price and no appointment time, and only 32% of callers heard any price on the call. Source: the call study · explained
- Price objections centered on single items quoted $134 to $229. Source: the call study · explained
Cost per job
- Ad spend per booked job was $615 to $1,045. Source: the call study · explained
Google Ads reporting
- Google Ads reported 558 conversions against 293 real job inquiries, an overcount of 1.9 times. Source: the call study · explained
What customers want
- 28% of callers asked for same-day or next-day service. Source: the call study · explained
- Hot tub removal was the third most requested job and had the highest typical quote, a median of $400. Source: the call study · explained
Timing
- Only 9% of job inquiries came on a Saturday or Sunday. Source: the call study · explained
- After 5 pm, none of 21 job inquiries was booked on the call. Source: the call study · explained
Tracking
- On 16 calls, callers were moved from the tracking number to a personal phone, cutting those jobs off from the ad that produced them. Source: the call study · explained
How we measured this
We studied six months of Google Ads calls and forms for an owner-operated junk removal company in Southern California, late March to the end of September 2026: about $42,000 in search ad spend, 327 calls, 52 forms and 321 call recordings. Each transcript was read and coded with AI assistance for job type, price quoted and how the call ended, and every call coded as booked was checked a second time. One company, one market, six months: treat it as one detailed example, not an industry average. Read the full study.