Google Ads · Menifee, CA
BullDawgs Junk Removal. Local Services Ads plus five service-based Search campaigns, with every figure pulled from the ad account. Spend shown in full.
Phone leads = Local Services Ads phone leads + calls from ads, any length. Sep 2026 covers Sep 1–27.
15 → 54
Phone leads from Google, September vs September
$125 → $86
Cost per phone lead
$1,869 → $4,648
Ad spend — it went up, and here it is
48 calls from ads in September 2026, the most in the account’s history.
Every month since Search came back
The previous record was 29 calls, in March 2026.
What changed
01
From October 2025 to February 2026 the account ran Local Services Ads only. Search came back in March 2026, and the five service-based Search campaigns started between April 5 and May 28: Junk Removal Core, House CleanOut, Commercial, Residential, New COMMERCIAL. Local Services Ads kept running alongside them.
02
All five Search campaigns carry call ads with Google call reporting, so a call from an ad is counted by Google’s forwarding number.
03
Taps on the phone number on the website were tracked from March 2026. In July 2026 the current call-tap and quote-form tracking was added.
The Residential campaign, September 1–27
$1,922 → 38 calls from ads and 37 conversions.
Conversions are as the account counts them for this campaign. They aren’t added to the phone-lead total.
How these were measured
All figures come from the Google Ads account for BullDawgs Junk Removal, pulled September 28, 2026: monthly cost, calls from ads and conversions by action, September 2023 – September 27, 2026, plus campaign-level cost, calls and start dates. Phone leads = Local Services Ads phone leads (exported) + calls from ads (exported): calls from call ads and call buttons on ads through Google’s forwarding numbers, any length; calls to the number on the website are not included. Cost per phone lead = total ad spend ÷ phone leads (derived). September 2025: 11 + 4 = 15. September 2026 (1st–27th only): 6 + 48 = 54. Campaign start dates are as the account records them. No revenue, search-ranking or Google Business Profile figures are claimed.
Your turn
If you can’t say what a phone lead from Google costs you, that’s the first number we find.