Google Ads · Houston, TX
21,147 leads at $27.82 each.
Two years of Google Ads for Tony Nava's junk removal and dumpster rental company — every campaign counted, including the dead ones.
Texas Junkers · Junk Removal & Dumpster Rentals · Houston, TX · Client since July 2024
- Leads across the engagement
21,147
Leads across the engagement
- Average cost per lead
$27.82
Average cost per lead
- Avg monthly ad investment, before us → with us
$3.3K → $24.7K
Avg monthly ad investment, before us → with us
- Annual sales — Tony’s numbers, client-reported
$285K → $1M+
Annual sales — Tony’s numbers, client-reported
The backstory
One pickup truck and a Facebook Marketplace listing.
Tony Nava started Texas Junkers in 2021. Unemployed, first kid on the way, one pickup truck and a Facebook Marketplace listing. By 2024 the operation was real — and he’d been through other agencies before us. Same account, different managers. When we took over in July 2024, Tony says the company was doing about $285K a year in sales.
What we walked into
DIY campaigns and agency leftovers
The fifteen months before us: about $3,266 a month in ad spend, scattered across DIY campaigns and agency leftovers. One campaign from early 2023 sat in the account with most of its ads disapproved — it had paid $276 a lead.
What we did
There are 47 campaigns in this account. That's the method.
That's not clutter — it's how the machine gets built.
We built in generations: small $8-CPA probes to find what converts, $54–55 CPA versions to scale what worked, the 2025 builds, and today’s five live campaigns. When something underperformed, we killed it and built the replacement. Campaigns also switch on and off with Tony’s crew capacity and the season — a cheap lead is worthless if the trucks are already full.
Two years in, the machine is five campaigns:
| Campaign | Leads | Cost/lead | Conv. rate |
|---|---|---|---|
| Dumpster Rentals — Core + Size | 525 | $23.26 | 25.6% |
| Dumpster Rentals — Project + Debris | 444 | $27.24 | 29.6% |
| Harris County Dumpsters | 2,598 | $20.83 | 23.9% |
| House Cleanouts | 3,579 | $28.40 | 18.2% |
| House Cleanouts — Broad ($30 CPA) | 1,879 | $30.52 | 6.7% |
The current build: 9,025 leads at $26.31. The dumpster campaigns turn roughly 1 in 4 clicks into a lead.
The full engagement
Every Texas Junkers campaign we've run since taking over
$588,407
Invested across the engagement
21,147
Leads
$27.82
Average cost per lead
$39,345
Peak month — July 2025
He went from spending $3.3K a month before us to averaging $24.7K a month with us.
Nobody scales their ad budget 7x with an agency that’s losing them money.
Honest note
And here’s the part most agencies would bury: our own 2025 campaigns ran $40–46a lead before we replaced them with builds that run $20–30. We publish our dead campaigns. Every agency has them. They just don’t show you.
Tony's side of it
His revenue, his books, his crews doing the closing
Tony reports the business crossed $1M+ in annual sales within a year of the takeover — from about $285K when we started. His revenue, his books, his crews doing the closing. Our job was keeping the phone ringing, and the lead numbers above are the part we can prove.
Twelve months into the engagement, he expanded Texas Junkers into a second market — San Antonio. His words, writing in the Hauling Hubb newsletter in July 2025: “We’ve got lead generation on lock.” He’s since handed us the ad account for his second company too.
Tony Nava
Founder, Texas Junkers
“He really is in the game. He really does make money and he's for real about it.”
Est. 2021 | Seven-Figure Operator | Houston, TX
Methodology
Where every number comes from
Ad figures exported directly from the Google Ads account Adimize manages (full account pull including paused campaigns, Feb 1, 2023 – Aug 19, 2026, downloaded Aug 19, 2026). “Leads” are conversions as tracked in Google Ads. Engagement totals count only campaigns bearing the Adimize name plus the live build — anything with ambiguous provenance is excluded, so these figures are conservative. Campaigns for Tony’s second company run in the same account and are excluded from Texas Junkers totals; account-level monthly averages include them. Revenue figures ($285K/yr at takeover, $1M+/yr since) are client-reported by Tony Nava and not independently verified by Adimize — we track his leads, not his books. No ROAS claims: conversion values in this account aren’t tied to job revenue, so we don’t pretend they are.
Your turn
Want your account to read like this?
Every number on this page came out of the ad account, not a slide deck. Ask your ad manager for the same pull — full account, paused campaigns included.