Is dumpster rental cheaper to advertise than junk removal?
In accounts that sell both, dumpster rental clicks cost about 20% less than junk removal clicks but convert about 32% less. Dumpster ads and dumpster organic results also get clicked more often.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 12-22 Google Ads accounts (Oct 2025 - Sep 2026) and 8 websites (Jul 2025 - Sep 2026)
Dumpster vs junk removal searches, same account
| Measure | Dumpster vs junk removal | Middle half | Accounts |
|---|---|---|---|
| Cost per click | 0.80x | 0.65-0.97 | 18 |
| Conversion rate | 0.68x | 0.37-0.85 | 15 |
Dumpster searches get clicked more
Dumpster rental ads get a median click-through rate of 7.0% (12 accounts) vs 5.2% for junk removal (22 accounts). On organic results, dumpster searches get clicked about 2.1 times as often as junk removal searches on sites that rank for both (middle half 1.1-3.9 times, 8 sites), and 1.7 times as often comparing only top-10 results.
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