Google Ads · Tyngsborough, MA
Sold out all summer. 30 more dumpsters. Another truck.
That's Leo's scoreboard — client-reported. The ad data behind it is below.
Drop N’ Go Haulers · Leo Falardeau · Merrimack Valley + Southern NH · Client since August 2024
- Fleet completely sold out through summer, mostly sold out spring & fall — client-reported
Sold out
Fleet completely sold out through summer, mostly sold out spring & fall — client-reported
- Another truck, and a local business acquired — client-reported
+30 dumpsters
Another truck, and a local business acquired — client-reported
- At $34.21 each in the clean tracked window (H1 2025)
636 leads
At $34.21 each in the clean tracked window (H1 2025)
- Five-star Google reviews
227+
Five-star Google reviews
The backstory
A $2,199-a-lead Smart campaign and another agency's leftovers
Leo Falardeau runs Drop N’ Go Haulers out of Tyngsborough — veteran-operated, family-owned, one crew covering Lowell to Nashua. His Google Ads account dates to January 2022. What we walked into: a DIY Smart campaign that spent $4,398 for 10,339 clicks and 2 tracked leads — $2,199a lead. Legacy campaigns sitting flagged with disapproved ads. Another agency’s build still parked in the account.
We took over August 1, 2024. We rebuilt dropgohaul.com too — the site the ads land on.
The clean window
Six months of verifiably-measured performance
| Quarter | Leads | Cost/lead |
|---|---|---|
| Q1 2025 | 224 | $43.38 |
| Q2 2025 | 412 | $29.22 |
Six months, $21,757 in, 636 leads at $34.21 — against $56.35 a lead blended across the two and a half years before us.
Lifetime campaign line items tell the same story: our junk removal campaigns run $20.19 and $26.91 a lead. Our dumpster rental campaigns run $45.53 and $52.02 — on rentals that start at $525.
The scoreboard
Dumpster rental is an inventory business
Here’s the part most agencies get wrong: a lead you can’t serve isn’t cheap, it’s wasted. When Leo’s fleet sells out — and per Leo, it’s completely sold out through the summers and mostly sold out spring and fall — we throttle spend down instead of billing him for demand he can’t take.
The growth went where it should: under the engagement, Leo acquired a local business, added 30 dumpsters to the fleet, and bought another truck — his numbers, client-reported. The bigger fleet still sells out. That’s the scoreboard.
The broken chart
Where the tracked data stops — and why we're telling you
This account’s conversion tracking has had gaps across its life: a quarter with nearly 3,000 clicks and zero tracked conversions before us, and a flatline after mid-2025 where thousands of clicks report single-digit conversions. That’s a broken tag, not a dead business — see: sold-out fleet. We caught it building this case study, we’re fixing it, and we’re only publishing the windows where measurement was verifiably alive.
Every ad account has a broken chart somewhere. Most agencies crop it. We print the footnote.
Standing next to the giants
A one-crew brand on the national franchises' stage
Drop N’ Go shows up in the same auctions as 1-800-GOT-JUNK, College Hunks, and Bin There Dump That, hitting top-of-page 62.2%of the time — a one-crew local brand on the national franchises’ stage.
Leo's side of it
Leo, in his own words
Leo’s video isn’t about the ad numbers — it’s about the mentorship side of working together. We’re including it because it’s him, in his own words.
Leo Falardeau
Owner, Drop N Go Haulers
“Having Justin in my back pocket as a mentor has been huge. He's been there, done that. He's one of us.”
Est. 2022 | $500K+ Annual Revenue | MA
Methodology
Where every number comes from
Ad figures from account-level Google Ads exports for the account Adimize manages (quarterly cost and conversions plus the full campaign list; account history January 27, 2022 – August 19, 2026, pulled August 19, 2026), reconciling to the account total of $68,300 and 1,029 tracked conversions. We took over August 1, 2024; Q3 2024 straddles the takeover and is treated as transition. The “clean window” is Q1–Q2 2025, when conversion measurement was verifiably active; tracked conversions after Q2 2025 are unreliable (single-digit counts on thousands of clicks) and are excluded while the tracking rebuild is completed. The pre-takeover figure of $56.35 a lead includes a Q4 2023 spike of 162 tracked conversions we can’t verify — keeping it in makes the “before” look better, not worse, so the comparison is conservative. Fleet utilization, the business acquisition, the 30 added dumpsters, and the additional truck are client-reported by Leo Falardeau and not independently verified by Adimize. Review count and rental pricing are from dropgohaul.com as of August 19, 2026. No revenue or ROAS claims.
Your turn
Want an agency that prints the footnote?
Ask your ad manager where their tracking breaks and what they do about it. Ours is on this page — the broken chart included.