Google Ads · Litchfield County, CT
312 calls from ads in eight months.
C&M Carting Solutions, Litchfield County, CT. Dumpster rental. One search campaign that ran Jul 2025 – Feb 2026, with every figure pulled from the ad account and the spend shown in full.
- Calls from ads, about $27 each ($26.63)
312
Calls from ads, about $27 each ($26.63)
- Qualified calls, about $42 each ($42.38)
196
Qualified calls, about $42 each ($42.38)
- Total ad spend, Jul 2025 – Feb 2026
$8,307
Total ad spend, Jul 2025 – Feb 2026
Every month
Calls from ads, July 2025 to February 2026
Best month: August 2025, 56 calls from ads and 40 qualified calls at $30.58 each.
Calls from ads and qualified calls, by month
| Month | Calls from ads | Qualified calls |
|---|---|---|
| Jul 2025 | 32 | 8 |
| Aug 2025 | 56 | 40 |
| Sep 2025 | 49 | 34 |
| Oct 2025 | 47 | 28 |
| Nov 2025 | 30 | 22 |
| Dec 2025 | 26 | 14 |
| Jan 2026 | 41 | 24 |
| Feb 2026 | 31 | 26 |
Best month
August 2025: 56 calls from ads.
What we did
One campaign, built around the phone
From July 2025 to February 2026 we ran one search campaign for dumpster rental. It carried call ads from launch, and every call was tracked from the first month: 312 calls from ads over the eight months, 196 of them long enough to count as a conversion. Calls were the only conversions the account recorded in that period.
How these were measured
“Calls from ads” = Google’s count of calls from call ads and call buttons, any length. “Qualified calls” = the account’s call conversion actions, which count calls long enough to register as a conversion in Google Ads. Cost per call = spend ÷ calls (derived): $8,307.24 ÷ 312 = $26.63, and ÷ 196 qualified calls = $42.38. Scope: the one dumpster rental campaign Adimize ran, July 1, 2025 – February 28, 2026 (1,382 clicks). Source: Google Ads via Windsor, pulled September 29, 2026. No revenue claims.
Your turn
Count the calls, then the cost of each one
If you can’t say what a call from your ads costs, that’s the first number we find.