Which pages get home service websites cited by AI?
Local guide pages. Across 42 home service websites in Bing Webmaster Tools, local guides earned 36.1% of all AI citations (1,055 of 2,922) from Aug 11 to Nov 10, 2026. That's more than service pages (24.2%) and homepages (13.6%). Per page, a local guide averaged 19.5 citations. A service page averaged 5.7.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 42 home service websites in Bing Webmaster Tools, Aug 11 - Nov 10, 2026
AI citations by page type
| Page type | Share of citations | Citations | Cited pages | Citations per page |
|---|---|---|---|---|
| Local guide | 36.1% | 1,055 | 54 | 19.5 |
| Service | 24.2% | 707 | 125 | 5.7 |
| Homepage | 13.6% | 398 | 29 | 13.7 |
| Blog | 12.8% | 374 | 29 | 12.9 |
| Town / location | 7.6% | 221 | 47 | 4.7 |
| Company / trust | 5.7% | 167 | 23 | 7.3 |
What the numbers say
In this data, AI answers cited the pages that answer a question far more often per page than the pages that sell hardest. A local guide covers things like what you can put in a dumpster in your county, where the dump is and what it charges, or how bulk pickup works. It reads like a reference, and that's what an AI answer needs to quote.
The concentration is the part most owners miss. On 7 of the 32 sites that got cited at all, the single most-cited page was a local guide. That one page carried 31% to 89% of the site's AI citations.
Town pages came last per page (4.7). A page that swaps the town name into the same template gives an AI answer nothing new to cite.
What to do with this:
- Write one genuinely useful local guide before you write ten more town pages. Answer the real question, with real local details: fees, rules, hours, what's accepted.
- Put the answer in the first two sentences. Add a date and a source line.
- Keep it updated, so the fees, rules and hours stay correct.
How we got this
- Source: Bing Webmaster Tools AI Performance report, Aug 11 to Nov 10, 2026, for 42 home service websites we manage or audit (mostly junk removal and dumpster rental).
- 32 of the 42 sites had at least one citation.
- We classified every cited URL by page type by hand.
- Shares are pooled across all 2,922 citations, not medians across sites.
- AI Performance counts citations in Microsoft's AI answers. It doesn't show clicks, and it doesn't cover every AI assistant.
FAQ
Does this mean town pages are useless?
No. They still help with regular Google searches. They just earned the fewest AI citations per page in this data.
What counts as a local guide?
A page that answers a practical local question, such as dump fees, bulk pickup rules or what's allowed in a dumpster. It's written as a reference, not a sales page.
Where can I see my own AI citations?
In Bing Webmaster Tools, under AI Performance. It's free once your site is verified.
Related questions
Related reading
From the Desk of Justin Hubbard
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.