Which pages on a junk removal website get clicks from Google?
The homepage, by far: about 89% of non-brand organic clicks land on it on the typical site. City pages pick up about 6%, service pages about 2%, and blog posts almost none.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 16-28 junk removal and dumpster rental websites, Jul 2025 - Sep 2026
Share of non-brand organic clicks and impressions by page type
| Page type | Share of clicks (median) | Middle half | Share of impressions (median) | Middle half |
|---|---|---|---|---|
| Homepage | 89% | 75%-95% | 41% | 20%-55% |
| City or location page | 6.3% | 1.3%-17% | 30% | 15%-37% |
| Service page | 2.4% | 1.0%-5.7% | 25% | 9%-47% |
| Blog or article | 0.0% | 0.0%-0.1% | 0.0% | 0.0%-1.4% |
| Other (about, contact, pricing) | 0.3% | 0.0%-1.4% | 2.1% | 1.2%-4.4% |
Why the homepage wins
City and service pages collect plenty of impressions at deep positions and convert few of them: their click-through rate is about 0.04%, against 0.39% for the homepage (26 sites). The homepage also very likely catches the clicks from Business Profile and map listings, which link to it.
Do city pages and blog posts work?
City pages work somewhat: 15 of 16 sites with city pages got non-brand clicks on them, mostly from searches naming the town, and the top quarter of sites get 17%+ of their non-brand clicks there. Blog posts almost never bring customers through search: on the 9 sites with blog pages, posts took a median 0.1% of non-brand clicks, and the few blog clicks came mostly from posts about prices.
Related questions
Related reading
The Haulers' Edge
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.