How much website traffic do home service businesses get from ChatGPT?
About 1%. Across 6 home service websites with 500+ sessions each, AI assistants sent 205 of 16,485 sessions (1.24%) in the 90 days to Nov 9, 2026. The median site got 0.9%. The range ran from 0.1% to 2.1%, and one site accounts for about half of the AI sessions. ChatGPT sent about 95% of those AI visits.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 6 home service websites in Google Analytics 4, 90 days to Nov 9, 2026
Traffic from AI assistants
| Measure | Value |
|---|---|
| Sites (500+ sessions each) | 6 |
| Total sessions | 16,485 |
| Sessions from AI assistants | 205 |
| AI share, all sites pooled | 1.24% |
| AI share, median site | 0.92% |
| Lowest to highest site | 0.09% to 2.1% |
| ChatGPT's share of AI sessions | about 95% |
What the numbers say
One percent sounds small. But each of these visits came from an AI answer that sent the visitor to the business, not from a page of ten blue links. Whether they convert better isn't measured yet (see below).
The spread matters more than the average. The top site got more than 20 times the AI share of the bottom site. AI assistants can only send visitors to sites they cite, and the page-type study shows which pages get cited.
We aren't publishing an AI conversion rate yet. Fewer than 5 of these sites track form and call conversions cleanly in GA4, and one site makes up about half of the AI sessions.
How we got this
- Source: Google Analytics 4, 90 days to Nov 9, 2026.
- We included only home service sites we manage or audit that had 500+ sessions.
- "AI assistant" means sessions from chatgpt.com and other AI assistant referrers, grouped with a custom GA4 channel.
- Some AI visits show up as "direct" because the apps don't always pass a referrer, so the real share is probably higher.
FAQ
Can I see ChatGPT traffic in my own GA4?
Yes. Look for chatgpt.com under traffic source, or create a custom channel group for AI assistants.
Is AI traffic growing?
We can't say yet. This is the first snapshot, and a trend needs 6+ months on the same sites.
Related questions
Related reading
From the Desk of Justin Hubbard
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.