Bing sends 2% of search clicks. Why does it still matter?
Across 29 home service websites, Bing sent 173 organic clicks over 3 months. Google sent 8,060 over Aug to Oct 2026, so Bing's share was 2.1%. The median site got 1.5% of its search clicks from Bing. Over roughly the same period, Bing's AI Performance report counted 2,922 times Microsoft's AI answers cited pages from 42 sites in the same portfolio. Bing barely matters for clicks. It can matter a lot for whether AI answers can find you.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 29 home service websites in Google Search Console and Bing Webmaster Tools, Aug - Oct 2026
Bing vs Google organic clicks
| Measure | Value |
|---|---|
| Sites compared | 29 |
| Google organic clicks (Aug 1–Oct 31, 2026) | 8,060 |
| Bing organic clicks (last 3 months to Nov 2026) | 173 |
| Bing share of combined clicks | 2.1% |
| Median site's Bing share | 1.5% (25 sites with 50+ clicks) |
| AI citations logged by Bing (42 sites, Aug 11–Nov 10) | 2,922 |
What the numbers say
Most home service owners never open Bing Webmaster Tools, and the click numbers explain why. But Bing's index feeds Microsoft Copilot, and ChatGPT's web search has drawn on Bing's index too. A page Bing can't crawl, or doesn't trust, is a page those answers are less likely to cite.
What to do with this:
- Verify your site in Bing Webmaster Tools and submit your sitemap. It's free and takes about 10 minutes.
- Turn on IndexNow so Bing hears about new and updated pages the same day.
- Check the AI Performance report once a month to see which pages get cited.
How we got this
- Organic clicks came from Google Search Console and Bing Webmaster Tools for sites we manage or audit, mostly junk removal and dumpster rental.
- We compared only the 29 sites that had data in both tools.
- The two click windows line up closely but not exactly (see the table).
- The citation count covers the 42 sites in our AI citation study, and citations aren't clicks. We show it next to the click numbers for context, not as a ratio.
FAQ
Should I run Bing Ads?
That's a separate question. This page is about organic search and AI visibility.
Does Google's AI use Bing?
No. Google AI Overviews use Google's own index. This matters most for Copilot and ChatGPT.
Related questions
Related reading
From the Desk of Justin Hubbard
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.