How much of your Google traffic is people searching your business name?
About 1 in 5 clicks. Across 16 home service websites (Aug–Oct 2026), a median 20.3% of organic Google clicks came from searches containing the business name.
- Pooled across all clicks, it was 25.9% (1,760 of 6,788).
- It ranged from 2% to 76%.
By this count, most organic clicks came from searches that didn't include the business name.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 16 home service websites in Google Search Console, Aug 1 - Oct 31, 2026
Brand share of organic Google clicks
| Measure | Value |
|---|---|
| Sites | 16 |
| Organic Google clicks | 6,788 |
| Clicks from brand searches | 1,760 |
| Brand share, all sites pooled | 25.9% |
| Brand share, median site | 20.3% |
| Lowest to highest site | 2% to 76% |
What the numbers say
A site whose clicks are mostly brand searches is mainly catching people who already know the business. That suggests its service and local pages aren't bringing in many new customers.
A site with a low brand share is finding new customers through search.
Neither number is good or bad on its own. What matters is whether the non-brand side grows over time.
How we got this
- Source: Google Search Console, Aug 1 to Oct 31, 2026, for 16 home service websites.
- Brand means a query that contains the business name or a clear variant of it.
- Brand share here is a floor. Only queries with 30+ impressions could be classified, so brand clicks from smaller queries aren't counted as brand.
- The pooled figure adds up clicks across all 16 sites. The median is the middle site.
FAQ
How do I check my own brand share?
In Search Console → Performance, filter queries containing your business name, then compare those clicks to total clicks.
Related questions
Related reading
From the Desk of Justin Hubbard
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.