What days and hours should junk removal ads run?
Leads come during business hours: 8am-5pm brings 69% of clicks but 85% of leads, and Sunday brings only about 6% of leads. Weekend clicks are about 12% cheaper but convert about 17% worse, so weekend leads cost about the same or slightly more; after 9pm, clicks are cheap but rarely become leads.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 30 Google Ads accounts (clicks) and 15 with reliable lead tracking (leads), Oct 2025 - Sep 2026
By day
| Measure | Weekend vs weekday | Middle half | Accounts |
|---|---|---|---|
| Cost per click | 0.88x | 0.76-0.97 | 29 |
| Conversion rate | 0.83x | 0.57-0.95 | 14 |
| Cost per lead | 1.06x | 0.89-1.17 | 14 |
By hour (account time zone)
| Time | Cost per click (100 = average) | Conversion rate (100 = average) | Notes |
|---|---|---|---|
| 6-11am | 111 | 107 | – |
| 8am-5pm | – | – | 69% of clicks, 85% of leads |
| 5-9pm | 73 | 84 | 12% of clicks, 8% of leads |
| 9pm-midnight | 64 | 32 | – |
| Midnight-5am | – | 17 | Essentially no leads |
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