Which junk removal jobs cost the most per click and per lead on Google Ads?
The type of job barely changes the price of a click: every type lands within about 0.75 to 1.1 times the account's average. Mattress searches have cheap clicks but convert about half as well, so their leads cost roughly 1.6 times the account's average junk removal lead; cleanout leads cost about 1.2 times.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 6-34 Google Ads accounts per search type, Oct 2025 - Sep 2026
Cost per click and conversion rate vs the account's average
| Search type | Cost per click (1.00 = average) | Accounts | Conversion rate (1.00 = average) | Accounts |
|---|---|---|---|---|
| Hot tub, spa | 1.10 | 9 | – | – |
| Generic 'junk removal' | 1.05 | 34 | 1.04 | 21 |
| Construction debris | 0.98 | 10 | – | – |
| Furniture | 0.95 | 15 | 0.88 | 12 |
| Shed, deck, light demo | 0.92 | 14 | 0.90 | 6 |
| Yard waste | 0.89 | 12 | – | – |
| Appliance | 0.87 | 13 | 1.05 | 10 |
| Mattress | 0.81 | 11 | 0.51 | 7 |
| Cleanouts | 0.76 | 16 | 0.62 | 10 |
What that means per lead
Dividing the two columns gives a rough cost-per-lead comparison: mattress leads cost about 1.6 times the account's average junk removal lead, cleanout leads about 1.2 times, furniture about 8% more, shed or deck work about the same, and appliance leads about 17% less.
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