How much search demand is there for cleanouts compared with regular junk removal?
Cleanout searches are about 1 in 55 to 75 junk removal searches: a median of 1.35% of junk removal ad search impressions across 21 markets. Cleanout clicks are about 24% cheaper but convert about 38% worse, so a cleanout lead costs roughly 1.2 times the account's average junk removal lead.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 21 markets in Google Ads (Oct 2025 - Sep 2026) and 11-27 websites (Jul 2025 - Sep 2026)
Demand
| Measure | Value |
|---|---|
| Median market | 1.35% of junk removal ad search impressions |
| Middle half of markets | 1.14%-2.47% |
| All markets combined | 1.83% |
What kind of cleanout
| Cleanout type | Share of cleanout searches |
|---|---|
| Estate | 26% |
| Hoarding | 23% |
| House, eviction, foreclosure | 20% |
| Garage | 11% |
| Storage, basement, attic | 8% |
| Generic 'cleanout' | 12% |
Organic results
Junk removal websites show up for cleanout searches far more than they get clicked: cleanouts are about 9.6% of the junk removal impressions a typical site gets organically but only about 1.5% of the clicks (11-27 sites).
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