Do junk removal price shoppers ('how much', 'cost') ever book?
Ad searches with price words convert about 24% less, but their clicks cost about 18% less, so the cost per lead comes out the same as other junk removal searches. Price words appear in about 5.5% of junk removal ad clicks.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 12-17 Google Ads accounts (Oct 2025 - Sep 2026) and 5-11 websites (Jul 2025 - Sep 2026)
Price-word searches vs other junk removal searches, same account
| Measure | Price searches vs others | Middle half | Accounts |
|---|---|---|---|
| Cost per click | 0.82x | 0.73-0.98 | 17 |
| Conversion rate | 0.76x | 0.61-0.97 | 13 |
| Cost per lead | 1.00x | 0.80-1.32 | 12 |
On organic results
Price words are about 3.0% of non-brand organic junk removal clicks (11 sites). The most common cost questions, each seen on 5-8 sites, are 'how much is junk removal', 'how much does junk removal cost' and 'how much to rent a dumpster'.
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