How do visitors actually use a home service website?
Fast and shallow on phones. In a 3-day Microsoft Clarity snapshot of 8 home service websites (ending Nov 10, 2026):
- Mobile, median site: 40.1% scroll depth, 59 seconds of active time.
- Desktop (6 sites), median site: 46% scroll depth, 139 seconds.
- At the median site, 10.5% of mobile sessions had a dead click.
- Mobile rage clicks: 0%.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 8 home service websites in Microsoft Clarity, 436 mobile and 228 desktop sessions, 3 days ending Nov 10, 2026
Mobile vs desktop behavior
| Measure | Mobile | Desktop |
|---|---|---|
| Sites | 8 | 6 |
| Sessions | 436 | 228 |
| Scroll depth (median site) | 40.1% | 46% |
| Active time (median site) | 59 seconds | 139 seconds |
| Sessions with a dead click (median site) | 10.5% | 14.6% |
| Sessions with a quick-back (median site) | 8.5% | 14.1% |
| Sessions with a rage click | 0% | Not in this snapshot |
What the numbers say
Put the phone number, a price range and the quote button near the top. On the median site, mobile scroll depth was 40.1%, so anything far down the page is seen by fewer phone visitors.
A dead click is a tap on something that does nothing. Make photos, prices and anything that looks like a button do something: tap to call or tap to get a quote.
For how phone and desktop visitors differ on ads, see phone vs desktop. For what the form itself should be, see custom forms vs CRM embeds.
How we got this
- Source: Microsoft Clarity, 3-day window ending Nov 10, 2026, for 8 home service websites with 15+ sessions per device type. 6 of them had enough desktop sessions.
- That's 436 mobile and 228 desktop sessions.
- Clarity's API returns only the last 1 to 3 days, so this is a short snapshot, not a full season. Read it as directional.
- Scroll depth, active time, dead clicks and quick-backs are each the median site. The rage-click figure is reported for mobile only.
FAQ
What is a dead click?
A click or tap on something that doesn't respond. Clarity flags sessions that have one.
What is a quick-back?
When a visitor opens a page and goes straight back to the one before it. At the median site, 8.5% of mobile sessions and 14.1% of desktop sessions had one.
Related questions
Related reading
From the Desk of Justin Hubbard
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.