Broad, phrase or exact match: which works best for junk removal keywords?
No match type wins consistently. Inside the same account, broad, phrase and exact convert at about the same rate, and broad clicks run about 21% cheaper than exact.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 10-31 Google Ads accounts, Oct 2025 - Sep 2026
Within the same account
| Comparison | Median | Middle half |
|---|---|---|
| Broad cost per click vs exact | 0.79x | 0.66-1.09 |
| Broad conversion rate vs exact | 1.02x | 0.78-1.09 |
| Phrase conversion rate vs exact | 0.89x | – |
Share of clicks
Broad match carries 45% of junk removal and dumpster Search clicks, phrase 34% and exact 21%. Median cost per click is $6.78 for broad, $6.91 for phrase and $6.61 for exact.
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