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ADIMIZE

Hobson — The AI Employee

Hobson captures, follows up, and closes the gap — automatically.

Every lead answered and every follow-up sent — he works while you're on the job, so you're not living inside a phone or CRM.

  1. 01Check out
  2. 02One form. Ten minutes.
  3. 03Work starts this week
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Not sure? Start Here →

Two positions, one employee

Position 01

The Front Desk

Every message channel handled — texts, chat, DMs, phone.

See pricing →

Position 02

The Books

Bookkeeping for operators. Reports by the 10th.

Meet the Books →

Built so any operator can run it

“Instead of missing opportunities, we're now able to engage customers immediately and capture more business without requiring someone to be on the phone 24/7.”

Burney Roberts

Owner, Griffin Waste

Most service businesses don't lose leads because of marketing.

They lose them because no one follows up fast enough.

  • Missed calls.
  • Delayed texts.
  • Leads sitting untouched while you’re on a job.

Hobson exists to fix that.

This is conversion-ready sales infrastructure— built for busy service operators who can’t live inside a phone or a CRM all day.

Not software to learn. Not dashboards to babysit. An employee who works in the background and makes sure every lead gets handled.

Where Hobson fits in the system

Hobson lives in sales infrastructure.

In the full business system:

  • Paid Ads capture demand
  • AI Search SEO builds visibility and trust
  • Websites support conversion
  • Hobson makes sure leads actually turn into booked work

When this layer is missing, everything above it leaks. This service closes that gap.

  • Lead Organization
  • Automation
  • AI Integration

Demand isn't the bottleneck. Follow-up is.

Most service businesses already have enough demand coming in. What breaks is what happens after someone reaches out:

  • Calls go unanswered
  • Texts don’t get replies
  • Estimates go cold
  • Leads fall through cracks

Not because owners don’t care — but because they’re working.

Hobson was built for that reality.

“He's been super helpful on my entrepreneurial journey.”

Josiah Ginn

Owner, NexGen Junk Removal

Speed of response is the difference between a booked job and a lost lead

Inside the platform

Every lead. Every source. Every contact.

Hobson captures and tracks every inbound — phone, form, ad click, or organic. Nothing falls through.

Every contact tracked, attributed, and surfaced for follow-up.
Lead source attribution — know what's actually driving demand.
Google Business Profile data integrated directly into the dashboard.

How the system works

Built around real operator behavior.

01

A lead comes in

From ads, your website, AI search, social media, calls, or texts.

02

The system responds instantly

Texts and emails go out automatically — no waiting, no missed opportunities.

03

Follow-up keeps the lead warm

Reminders, nudges, and confirmations happen without manual effort.

04

Everything stays organized

Calls, texts, emails, and forms live in one place — not scattered across phones and inboxes.

You focus on jobs. The system handles follow-up.

Pipeline & conversion

From inbound to booked job.

See where every opportunity is, what's stalling, and where time should go next.

Live pipeline view — every opportunity visible at a glance.
Conversion metrics across every funnel stage.
Funnel distribution — where leads come in vs. where they drop.

What Hobson provides

Core infrastructure we build and manage.

  • Centralized CRM for all leads and customers
  • 2-way text and email conversations
  • Instant lead response automations
  • Follow-up sequences tied to behavior
  • Appointment reminders and follow-up sequences
  • Visual pipelines to track lead status
  • Unified inbox for calls, texts, and emails
  • Ongoing adjustments as your business evolves

This is managed infrastructure, not a one-time setup.

AI-powered support (when needed)

Automation first. AI where it adds leverage.

For businesses that need him, Hobson can also include:

  • AI chat for website conversations
  • AI voice for call handling and routing
  • Intelligent responses outside business hours
  • Lead qualification before human follow-up

AI is used to support speed and consistency — not to replace human judgment.

The unfair advantage

Follow-up that works when you're sleeping.

Hobson handles the messages, calls, and reminders so leads never go cold — and your team isn't chained to a phone.

Visual workflow builder — chain triggers, conditions, and actions without code.
AI voice agents — answer inbound calls, qualify callers, and capture job details.

What changes when follow-up stops leaking

What you'll actually feel.

  • Faster response times
  • Higher booking rates
  • Fewer missed opportunities
  • Better customer experience
  • Less stress around phones and messages

This doesn’t create demand. It protects the demand you already have.

Who this is for

Built for operators, not tinkerers.

Strong fit

Hobson works best for businesses that:

  • ·Are busy during the day
  • ·Miss calls or delay follow-up
  • ·Already have leads coming in
  • ·Are obsessed with customer retention
  • ·Care about booked jobs more than dashboards

Not a fit

It’s not a fit if you’re looking for:

  • ·A cheap CRM license
  • ·A DIY automation tool
  • ·Software without implementation or support

Marketing creates opportunity. Follow-up turns opportunity into revenue.

Hobson makes sure nothing falls through the cracks — even when you’re busy doing the work that actually grows the business.

Reputation as infrastructure

Local trust, monitored continuously.

Hobson tracks your reviews and your competitors' — so you see where you stand and what to do about it.

Reviews and ratings monitored across every platform.
Competitor monitoring — see what they're doing and where the gaps are.

How to get started

Hobson — The AI Employee

Hobson doesn't book your jobs. Hobson makes sure you never lose one. You hire him, you train him on your company, and he works the desk — or the desk and the phone. Answers when you can't, qualifies every lead, follows up until they book, then hands you a ready-to-close customer. His first assignment: your old customer list.

Position 01 — The Front Desk

Most Picked

The Desk

Every message channel, handled. Texts, web chat, DMs, follow-up.

$297/mo

+ $750 one-time training, charged at signup — first payment $1,047, then $297/mo

Month-to-month after training

Best for: Operators who miss messages while they’re on jobs

  • Trained on YOUR company — your services, your prices, your service area, your answers to the questions customers actually ask. Custom-trained like a real hire, not a generic bot
  • One inbox — texts, website chat, email, Facebook Messenger, Instagram DMs, all in one place (WhatsApp available)
  • AI text + chat agent qualifying leads on every channel while you’re on a job
  • Missed-call instant text-back
  • Quote follow-up drips — the 5 touchpoints most customers need before booking
  • Opportunities pipeline + connected dashboard
  • Review engine — one-tap requests, AI-drafted responses
  • Database reactivation — past-customer campaigns, run in setup week
  • Every conversation logged: transcripts, recordings, instant owner alerts
  • Lead summaries emailed to you, ready to book
Hire Hobson — The Desk

Month-to-month after training. No contracts on software.

The Desk + The Phone

Everything on The Desk — plus Hobson answers the phone himself.

$497/mo

Includes 500 voice minutes/mo, custom above

+ $750 one-time training, charged at signup — first payment $1,247, then $497/mo

Month-to-month after training

Best for: Operators losing jobs to missed calls

  • Everything in The Desk
  • AI voice agent — answers, qualifies, gathers job details live
  • After-hours and overflow coverage — never miss a job after 5pm
  • Call transcripts + recordings on every conversation
Hire Hobson — The Desk + The Phone

Voice runs on real minutes — the cap keeps the rate honest.

Position 02 — The Books

Solo

$297/mo

1 bank account, 1 card · up to 75 transactions/month · no payroll

Billed quarterly · $891 per 3 months

  • Monthly P&L, balance sheet, cash position, written summary
  • Year-end records package for your tax preparer
Put Hobson on the books — $297/mo

Billed quarterly. No month-to-month.

Crew

$497/mo

Up to 3 accounts · up to 200 transactions/month

Billed quarterly · $1,491 per 3 months

  • 1099 contractor tracking
  • Everything in Solo, plus a quarterly read on labor, disposal, and margin
Put Hobson on the books — $497/mo

Billed quarterly. No month-to-month.

Fleet

$797/mo

Up to 5 accounts · up to 400 transactions/month

Billed quarterly · $2,391 per 3 months

  • Payroll records when payroll runs through an approved provider
  • Everything in Crew, plus job-costing categories where the data supports it
Put Hobson on the books — $797/mo

Billed quarterly. No month-to-month.

Start HereSee full pricingHow we work
  • Start Here. A guided entry point to assess fit and determine the right level of infrastructure.
  • See full pricing. Compare tiers and find the right fit for your business.
  • How we work. Our process, expectations, and how this fits with Paid Ads and AI Search SEO.

Related reading

Study

Junk Removal Call Study: 321 Sales Calls, $42K in Google Ads

We read 321 junk removal sales calls: 18% of ad calls went unanswered, 52% of answered leads never heard a price, and booked jobs cost $615 to $1,045 each.

Field note

How Many Calls Do Junk Removal Companies Miss?

In a 2026 Adimize study of 321 recorded junk removal sales calls, nearly 1 in 5 calls from Google Ads (18%) went unanswered. Only 3 of 66 callers who couldn't get through the first time reached the company on a later call, and unanswered ad calls cost about $7,700 in clicks over six months, about $128 per missed call. A missed call isn't a callback waiting to happen. For most callers, it's the end of the conversation.

Field note

Should Junk Removal Companies Give Prices Over the Phone?

In a 2026 Adimize study of 321 recorded junk removal sales calls, 52% of answered job inquiries ended with no price and no appointment time, and only 32% of callers heard any price on the call. Yes, give a price on the phone: a range on the call, then photos to confirm it before the truck rolls.

Field note

Why Junk Removal Customers Turn Down Your Quote

In a 2026 Adimize study of 321 recorded junk removal sales calls, price objections centered on single items quoted $134 to $229. The callers who said no on price mostly wanted one thing gone, and they arrived with a number in their head that was lower than yours.

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