A first website for a junk removal and estate services company that had been running on agent referrals
Black Diamond Estate Services had a 5.0 Google profile and a steady trickle of realtor referrals, but no website of its own. We built a 33-page site with published trailer prices, a page for agents and estate attorneys, and a quote form that lands in the owner's inbox.
Black Diamond Estate Services · Sandy, UT · Salt Lake County + Park City · Launched August 2026 · Visit the live site
The business
Black Diamond Estate Services
Black Diamond Estate Services is a junk removal and estate services company based in Sandy, Utah, working Salt Lake County plus Park City. The owner runs every job and has 27 years in the trades as a framer and licensed Utah general contractor. The company itself was founded in 2024.
The work runs in three lines. Junk removal is the front door, priced per trailer load. Estate cleanouts, probate cleanouts, hoarding cleanouts and full on-site estate sales are the premium line. Structural demolition, including load-bearing walls with the permit pulled, is the job most haulers pass on.
What we built
The new site, piece by piece.
- Structure
- 33 pages in the sitemap: the homepage, a services index and seven service pages, a service-area index and 16 town pages, a page for realtors and estate attorneys, and pricing, reviews, about, quote, terms and privacy. Every town page is written for that town, not a template with the name swapped.
- Design system
- In Utah a black diamond means the hardest run on the mountain, so the site uses trail markers to rate each service: green circle for junk removal, blue square for estate work, black diamond for hoarding and demolition. Near-black background, one amber accent, and a heavy display face. The homepage shows the full ladder once, easiest to hardest.
- No stock photos
- There are no stock photos anywhere on the site. Where a photo would normally go, there's a drawing that explains the job: a to-scale full vs half trailer diagram, a load-path drawing of a bearing wall, a sell / donate / haul sort for estate sales, and a real map of the 16 towns served. The owner's earlier contracting work runs as labeled history, with where and when it was done.
- Published pricing
- Prices are on the site: $695 a full trailer, $395 a half, plus flat rates on mattresses and appliances. Estate sales are 40% of gross with a $5,000 retainer credited against the commission. Demolition is quoted after a walk-through.
- Agent and attorney page
- Realtor referrals were already the company's main source of work, so they got their own page. It carries the Utah contractor license number, $2M / $1M liability coverage, the $55,000 bond, and a promise to be on site within 24 hours of an agent's call.
- Quote form
- The form asks for name, phone, city, what they need, and an optional email. It sits on the homepage, the quote page, every service page and every town page. A honeypot field and a minimum fill time drop bot submissions before anything is sent.
- Lead delivery
- Each quote request goes straight to the owner's inbox with the customer's name and phone in the subject line. If the customer left an email, hitting Reply reaches them. If not, the email says to call them back. Delivery was tested with a real submission through the live form on the live domain.
- Mobile
- A click-to-call bar stays pinned to the bottom of the screen on phones. Layouts were checked at five widths from 320 to 1440 pixels across 13 routes with zero sideways scroll, and type sizes were measured in a real browser at desktop and phone sizes.
- Schema
- LocalBusiness and GeneralContractor markup with hours, the contractor license, all 16 served cities, and the seven services. It carries the 5.0 rating from 11 Google reviews, Google only. Service markup on service pages, FAQ markup, and breadcrumbs sitewide.
- Indexing
- The site indexes on its own domain. robots.txt lets every crawler in, including AI search crawlers, and points to the sitemap. Every page carries its own title and description.
Why it's built this way
The calls we made.
Before this site, all of the company's work came from realtor referrals. Some months were great and some had nothing. Meanwhile a verified Google profile with a perfect rating from 11 reviews had no website behind it. The site exists to give that profile and those referrals somewhere to land.
The order on every page is deliberate. Junk removal leads because that's what most people search for. Estate services come next because that's the higher-ticket work and the name of the company. Demolition closes, as proof: a licensed contractor who can safely open a bearing wall can be trusted with your garage or your mother's house. An earlier version led with demolition, and people who just wanted junk hauled were landing on what looked like a construction site. We flipped it.
Nothing on the site is guessed at. The owner had no usable photos from Utah jobs, so the site uses drawings instead of stock. Prices, the estate-sale terms and the 24-hour promise are the owner's own words. Where a fact wasn't confirmed, that section was rewritten or cut instead of filled in.
How a build like this runs, start to finish: See how we work →