Breakaway Junk Removal & Demo · Main Line, PA
A new website that booked jobs in week one.
Junk removal and demolition. A new website with online booking, and Google Search ads pointed at it from the day it went live.
Website + Google Ads by Adimize · Live October 16, 2026 · Figures pulled November 13, 2026
- online bookings in the first week (Oct 16 – 22, 2026)
2
online bookings in the first week (Oct 16 – 22, 2026)
- bookings, calls and estimate requests from ads in week one
4
bookings, calls and estimate requests from ads in week one
- online bookings in the first four weeks
9
online bookings in the first four weeks
Week one
The first seven days
| Date (2026) | What happened |
|---|---|
| Oct 16 | New site live. Google Search ads start the same day. |
| Oct 18 | Online booking from an ad visitor (junk removal ad) |
| Oct 19 | Online booking from an ad visitor (high-ticket jobs ad) |
| Oct 20 | Hot tub booked online (reported by Dean; not an ad conversion) |
| Oct 21 | Call from the website (ad visitor) |
| Oct 22 | Estimate request (ad visitor) |
Week one on Google Search ads: 60 clicks and $481 in spend. 4 of those visits became a booking, a call or an estimate request.
“We had an online booking for a hot tub on October 20th. That booking turned into a job completed yesterday for $600.”
Dean Carvalho
Breakaway Junk Removal & Demo
Message to Justin, Oct 2026
Four weeks
20 actions from ads in the first four weeks
| Action | Count |
|---|---|
| Online bookings | 9 |
| Calls from the website | 6 |
| Estimate requests | 2 |
| Calls Google’s call rating marked qualified | 2 |
| Phone number taps (counted from Nov 10) | 1 |
Oct 16 – Nov 12, 2026: 248 clicks and $1,966 in Search ad spend.
Service pages
Where the ad visitors landed
Most ads point at the page for the job; searches for the business name go to the homepage. The main landing pages, including one that has had clicks and no actions:
| Landing page | Ad clicks | Actions |
|---|---|---|
| House cleanout | 92 | 4 |
| Homepage | 33 | 7 |
| Demolition | 26 | 0 |
| Junk removal | 22 | 1 |
| Construction debris removal | 22 | 1 |
| Pricing | 18 | 1 |
| Hot tub removal | 16 | 2 |
| Yard debris removal | 3 | 2 |
Other owners
Two more new sites, in their owners’ words
These are messages from two other clients about their new websites. Their numbers are not part of this study.
“I booked almost 5k of work for fence posts next week off the new site, just by listing the post setting. I also got my first fence removal WITH full disposal - I would have left that on the table previously”
Kirk Carlson
Mr. Posthole
Message to Justin, Nov 2026
“Residential client looked at our pricing estimator on our website & booked online. Easy process, picked up same day.”
Cameron Dennison
BullDawgs Junk Removal
Message to Justin, Nov 2026
Methodology
Where every number comes from
Figures from the Google Ads account Adimize manages for Breakaway Junk Removal & Demo, pulled November 13, 2026. Only the three Google Search campaigns are counted. Local Services Ads (run by the client) and Google’s pay-per-lead campaign (created by Google’s program on November 5) are excluded. Actions are Google Ads primary conversions: online bookings fire on the booking confirmation page; calls from the website are Google-tracked calls; phone number taps counted as primary only from November 10. The site went live on breakawayjunkremoval.com on October 16, 2026, the same day the Search campaigns and the booking tag started, so there is no before period to compare. Spend is rounded to the dollar. Landing-page figures cover the ads’ final URLs. The October 20 hot tub booking is Dean’s report and is not an ad conversion. These are small numbers from a few weeks; read them as a start, not a rate. No SEO, organic or revenue claims.
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