Junk removal · Midwest
From 230 Google appearances a month to 44,486.
A new website, local SEO and Google Ads, working as one system.
Website, SEO & Google Ads · Aug 27 – Nov 5, 2026
- customer actions in 10 weeks
243
customer actions in 10 weeks
- growth in monthly Google search appearances (July → September)
190×
growth in monthly Google search appearances (July → September)
- on Google for “junk removal [city, state]”
#3
on Google for “junk removal [city, state]”
- ChatGPT visitors called or texted
6 of 33
ChatGPT visitors called or texted
The system
What we built
- ·A website built to get calls. Call, text-a-photo and quote buttons on every page. Junk removal is a phone business, so every page is built to start a conversation.
- ·Local SEO for their city and the surrounding suburbs.
- ·Google Ads on high-intent searches from people ready to book.
- ·AI search visibility. Structured so tools like ChatGPT can find and recommend the business.
Search
Search: from invisible to page one
| Month (2026) | Google search appearances |
|---|---|
| July | 230 |
| August | 35,539 |
| September | 44,486 |
| October | 43,125 |
123,000+ appearances in Google search since August, from organic results alone. The business now shows up for 280+ different searches.
Where it ranks
| Search | Google position |
|---|---|
| junk removal [city, state] | #3 |
| junk removal [city] | Page 1 (#6) |
| [city] junk removal | Page 1 (#6) |
| junk removal [suburb] | Page 1 (#6) |
Results
243 customer actions in 10 weeks
| Action | Count |
|---|---|
| Text-a-photo taps (ad visitors) | 64 |
| Phone calls from ads | 54 |
| “Call now” taps (ad visitors) | 49 |
| Direction requests from ads | 35 |
| Website actions from organic & direct visitors | 31 |
| Quote requests | 8 |
| Tracked website calls | 2 |
| Total | 243 |
About 24 every week.
Paid search
Google Ads
- ad impressions
17,000+
ad impressions
- clicks
1,332
clicks
- calls, texts, call taps, quote requests and website calls from ads
177
calls, texts, call taps, quote requests and website calls from ads
- of ad clicks became a customer action
13%
of ad clicks became a customer action
90 customer actions from ads in September, 77 in October.
AI search
AI search is already sending customers
33 visitors came to the site from ChatGPT. 6 of them called or texted. That’s nearly 1 in 5.
Methodology
Where every number comes from
Figures from the Google Ads, Google Analytics 4 and Google Search Console accounts Adimize manages for this business, covering August 27 – November 5, 2026 (pulled November 5, 2026). “Customer actions” counts phone calls from ads, taps on the website’s call and text-a-photo buttons, quote form submissions and Google-tracked website calls (Google Ads conversions), direction requests from ads (Google Ads local actions), and calls, texts and quote forms from non-ad visitors (GA4). Taps are counted as customer actions, not confirmed leads. Search appearances are organic Google impressions from Search Console; rankings are average positions. ChatGPT figures are GA4 sessions referred by chatgpt.com. The business is not named. No revenue, cost-per-lead or ROAS claims.
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